About LOYXN.

LOYXN is a strategic concept that explores how loyalty value could become more connected, flexible and meaningful across participating ecosystems. The website demonstrates possible future customer and operator experiences, not active production services.

LOYXN is incubated through Szabo Advisory, an advisory practice working with enterprise leaders on loyalty modernisation, customer engagement strategy and ecosystem design.

• The loyalty industry remains fragmented despite decades of investment.
• Brands miss collaboration opportunities locked inside bilateral models.
• Customers carry value they can't easily access or move.
• The ecosystem has untapped potential when programmes interoperate.

Create a future where loyalty value can become more connected, flexible and meaningful across participating ecosystems, for members, for operators and for the brands they choose to engage with.

If you operate a loyalty programme, run a retail or travel ecosystem, or are exploring coalition strategy, head to Contact to register your interest. To see the concept in action, explore the Experience.